Audience Feedback - Brief Analysis

In general, I would say that the audience feedback was fairly positive. Most responses placed it within the top Level 4 marking band. People did identify, however, some things that, as a media product, limited my video's success.

Many people commented that the content of my video was not interesting enough to hold their attention. The basic concept of dressing in the morning was not enough. This may be explained by the fact that for the most part, these people were towards the lower end of my target age range, and maybe didn't represent a sample of my target audience. I attempted, through photography and animation, to create interesting visual images within an ordinary context. This may be something that they would not be able to appreciate.

One person commented that they thought I could have paid more attention to the mise-en-scene of my product. This was a very unexpected comment, as I spent the majority of my time creating an interesting image, through mise-en-scene. The fact that I used a great deal of props that are symbolic of breakfast and a optimistic morning. The way I used costume to show my characters transition from the fantistic world of slumber, to the harsh world of reality, work and suits. It may be that this person was thinking of mise-en-scene in very blatent, conventional and superficial terms and was not able to understand the subtleties of my work on visuals.

The animation was, however, very well reviewed. People complimented the motion, and were clearly aware of the time and effort that had gone into making it. This was an observation I can agree with, and people seemed to appreciate that comprimises had to made in some areas to accomadate the difficulty of animating using stop motion. I maybe couldn't include as much animation as I wanted to, due to the time commitment of the animation.

Magazine Advert analysis

I chose the brown paper idea as I think it has a nostalgic quality that reflects the mood  of the song. The track I chose takes several influences from retro music, and I think that using the brown paper implies that. It also has the symbolic connotation of being a gift, tying into the idea that the help given by the red men is a gift to my character.

I think, presented on a page, this would stand out in comparrison to other styles of advert. It seems to me that the technique of black background, white writing is a little over used and is no longer as effective. I think the fact that my advert looks as if it has a texture will encourage the reader to pay closer attention to the advert, and encourage them to touch it.

I chose to include reviews and comments on the advert, obeying the conventions I have seen in other promotions. Although it is a commonly used convention, I think it still is good to include. I know from personal experience that I tend not to trust an advert when there aren't at least a few possitive reviews.