I chose the brown paper idea as I think it has a nostalgic quality that reflects the mood of the song. The track I chose takes several influences from retro music, and I think that using the brown paper implies that. It also has the symbolic connotation of being a gift, tying into the idea that the help given by the red men is a gift to my character.
I think, presented on a page, this would stand out in comparrison to other styles of advert. It seems to me that the technique of black background, white writing is a little over used and is no longer as effective. I think the fact that my advert looks as if it has a texture will encourage the reader to pay closer attention to the advert, and encourage them to touch it.
I chose to include reviews and comments on the advert, obeying the conventions I have seen in other promotions. Although it is a commonly used convention, I think it still is good to include. I know from personal experience that I tend not to trust an advert when there aren't at least a few possitive reviews.
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